FCA Consumer Spotlight

This site has been designed to work best on PC/Mac and tablet screens.

You can use this mobile version to find out about our ten consumer segments, but some data charts may not display properly. You may get better results in landscape view.

Help us improve Consumer Spotlight - please give us your feedback.

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What is Consumer Spotlight?

Our new segmentation model, why we created it and how it can help you.

Explore the data

Search our data by segment, product and demographic categories.

Explore the segments

Find summaries and data for each segment.

Help us improve Consumer Spotlight

Please give us your feedback.

Consumer Spotlight feedback survey

Saved segments