This site has been designed to work best on PC/Mac and tablet screens.
You can use this mobile version to find out about our ten consumer segments, but some data charts may not display properly. You may get better results in landscape view.
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Our new segmentation model, why we created it and how it can help you.
Search our data by segment, product and demographic categories.
Find summaries and data for each segment.
Please give us your feedback.Consumer Spotlight feedback survey